Finding a new job, or changing your existing job for career advancement comes with significant challenges. As the pool of aspirants is hugely competitive, recruiters analyze your resume along with your past professional experiences and social presence. So, you’ve to stand out from the crowd to make your dreams come true. Today, a majority of the recruitment agencies and employers are utilizing social media to find the right employee, which means social media plays a crucial role in your job search endeavor.
Social networking sites have become a significant platform to advertise your skills. They empower you to identify job opportunities, establish your social presence, network with people in your niche online and finally, turn those leads into actual job opportunities. Job searching has changed significantly over the last few years. These days, applicants don’t need to wait for the Sunday newspaper to search the job section for ideal opportunities.
It’s a commonly asked question that despite having various online recruitment platforms such as Monster, Recruiter, Ladders that demonstrate almost every kind of job listing and deliver your CV automatically to the recruiters, do you really need to utilize social media to get a new job? Well, according to a study conducted in September 2015 by the Society for Human Resource Management, 19 percent of recruiters hired from Facebook, 57 percent of them hired from LinkedIn while 65 percent of them utilized some mode of social media to recruit. Through this post, we’ll discuss how you can have a fruitful job search by using social media.
1. Build your online presence
When prospective employers Google your name, what would they find? This is something you have to meticulously look at because these days, most recruiters use Google to search the profile of their prospective job candidates to see what comes up. If the search results show some unprofessional posts or pictures, then it’s time to revamp your online image. In the same context, a significant number of job searchers believe that LinkedIn alone can help you find your dream job and lead you to an interview. While this platform is the most useful choice, you simply can’t undermine the significance of Facebook and Twitter.
It’s important to note that employers usually use LinkedIn for assessment of skills and Facebook for your personality evaluation. Thus, it makes sense to update both platforms regularly to attain the best results. However, regardless of the platform you use, make sure to create professional and compelling looking profiles that exhibit your varied skills, job history and the recognition you’ve got. Your profile have to be strong enough to make prospective employers interested at the first glance as then only will they invest further time to explore the rest of your details. If you don’t hold a LinkedIn account, make sure to fill the gap by using your Facebook account completely. Mention your job regularly on Facebook and share the things you’ve accomplished. Remember – if you can’t resist yourself from posting something negative about your job, ensure the privacy settings for those posts aren’t set to public.
2. Optimize your LinkedIn profile
With approximately 400 million global members, LinkedIn has become the largest professional social site across the world. With most of the hiring managers, head-hunters and leading recruiters actively searching for potential candidates on LinkedIn each day, it makes sense to have a solid presence on this site. Your LinkedIn profile is quite similar to writing your online resume. However, the advanced technology aspects of this platform provide you with some other highly useful features such as “Endorsements”. LinkedIn allows you to incorporate personal testimonials. So, ask your friends, manager, colleagues or customers to write a few positive lines about your capabilities on your profile page.
Your first step is to make sure that your profile is impressive, searchable and professional. Regularly update your profile with new skills, tweak the texts for easy reading and include industry buzzwords that employers will be looking for. Remember that the content of your profile shouldn’t just contain your skills but also demonstrate the impact you’ve created on your previous employers so that head-hunters can easily understand the advantage of bringing you on board.
Add a suitable picture to your profile to develop trust with others online. Use a picture that mirrors how you’d look at the workplace and stay away from uploading pictures from casual nights out. Now, start building a professional network by connecting with recruiters, hiring managers and colleagues in your industry. The more connection you have, the more your opportunities will be. So, connect with as many relevant people as you can.
3. Create a professional Facebook profile
Although Facebook is quite an informal medium and mainly used by people to connect with family and friends, it’s being used by various companies too for commercial purposes. Some of them use it to communicate with their customers, staff and the wider audience (to receive their views and comments as well as respond to their feedback etc), while some others use it to vet and recruit potential candidates. Remember that boundaries on Facebook between personal and professional matters are quite blurred, which makes it important to be always aware of what kind of information about yourself can be viewed and by whom.
From a job searcher’s viewpoint, Facebook can be quite useful as you can ask your personal contacts for advice and information about your job search or career and even find valuable information on both organizations and individuals. The informal and interactive nature of this site empowers you to obtain information as well as communicate with prospective employers in a manner that may not be possible elsewhere. Here are some things you can do to optimize your Facebook profile.
- Professionalize your profile and set the privacy settings the right way
- Develop your network by joining relevant groups
- Apply for jobs through the “Facebook Marketplace”
- Start discussions with organizations and people in your industry
Facebook can be significantly useful for learning about your future employer but you need to be cautious about posting unfiltered comments as that may cost you your career.
4. Connect with potential recruiters on Twitter
Although Twitter isn’t a professional networking social media site as such, still there are many ways you can reap the benefits of this platform to find job opportunities and connect with professionals. It’s a platform mainly used by people to exchange and post short messages. It’s used to interact with other organizations or people the users find useful or interesting, including attaching photos or links that users want to share with their respective Twitter community. Businesses utilize Twitter to advocate their expertise, services and attract people to visit their site. When using this platform for your job search, you’ve to be professional. Remember that when you’re trying to grab the attention of prospective recruiters, you must represent yourself in a professional and attractive way.
One major benefit of Twitter is its support for free flowing communication that empowers you to directly talk to potential hiring managers and recruiters without having to submit your resume first. In your job hunting endeavor, a significant percentage of your tweets, re-tweets as well as replies should concentrate on the topics which are relevant to the organizations you wish to work for. It’s also a great platform to listen to what people are talking about your future company.
5. Engage with different people in your domain
Only increasing your visibility and activity on various social media platforms won’t help you much when it comes to finding the right job. Gone are those days when you had to put in a lot of work to ask your friends about their connections and where they work to reach prospective employers. Now, you can simply tap your social media networks to find out all the information you need to find your dream job. This could mean anything from getting introduced to the hiring managers at the organizations you wish to work for, get an insiders’ view about the work culture prevalent in your dream company, or much more.
Today, social media has become your own research laboratory as long as you use it in the right way. There are various ways to leverage the benefits of social media platforms. For instance, on Facebook, “like” the pages of organizations you want to work for and join conversations about current industry trends. Follow the same organizations on Twitter and LinkedIn as well so that you become automatically updated about the new recruits as well as product developments.
Accept follow/connection request from all actual people as you never know how a new connection will help you in your job search. It’s rather difficult to obtain a cold contact’s email address when compared to the chances of finding him/her on social media platforms. So, don’t hesitate to send direct messages to cold contacts on Twitter or invite them to connect on LinkedIn to build your network and give momentum to your job search.
6. Demonstrate your expertise
Most people who use social media hold a “what’s in it for me?” sort of mentality and here’s how you can stand out from your competitors. Help people by providing links to important content, answering their queries etc. If you can regularly connect with people on LinkedIn, Facebook and Twitter, you’ll be able to build your own brand image on these platforms. You can also find the groups where your industry members are present. Join those groups and introduce yourself to other members. And don’t forget the power of blogging.
Writing a post on your industry-relevant topic shows prospective employers that you’re knowledgeable, have a serious and focused outlook, and have strong communication skills. Remember that your tweets, posts and status updates are platforms to exhibit your knowledge on a certain topic and thus demonstrate your expertise.
Attend related events and conferences and post takeaways. In case you don’t have your personal blog or website, you can use LinkedIn Pulse to post your write-ups and receive a significant number of views, comments and likes from people belonging to different verticals. Your never know – your article could be re-posted and you might grab the attention of a prospective hiring manager or recruiter.
7. Follow industry news
There isn’t a single social media platform that alone works the best for all job searchers. The crucial thing is to identify which platforms are mostly utilized by your industry. Try to find out the latest occurrences by joining specialized groups on social media platforms, signing up for newsletters, participating in various discussion forums and following your industry related blogs. These will help you to stay updated about the latest industry trends and information, thus improving your chances to make connections that might result in job leads.
Following organizations on various social media platforms provides you with current news about them, in addition to disclosing the hot topics and trends prevalent in your industry. You need to be updated about these patterns and discuss them in your network so that you can exhibit yourself as an informed professional with an insider’s edge and come across as someone who is up-to-date about the important happenings taking place in your niche or the industry.
All these will help build trust among your network and let you emerge as a dependable name, who may get noted or recommended for vacant job positions. In addition, when you’re writing your resume, LinkedIn profile or cover letter, you should mention jargon from your industry. This becomes particularly advantageous if you’re waiting to be found by recruiters or hiring managers on LinkedIn.
Now that you know how to use social media to your advantage for landing the dream job, go ahead and put these tips to good use to turbo-charge your job search.
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